Bonnie Kreitler

Professional journalist, photographer and
marketing communications specialist

Author of: 50 Careers with Horses

Background: Bonnie Kreitler began her career with the United States Department of Agriculture writing motion picture scripts. She later took the Department's nationwide employee newsletter into the computer age and on to journalistic awards for excellence including the Pioneer AAACE award from the American Association of Agricultural College Editors.

While attached to the office of the Secretary of Agriculture, she provided support for consumer programs including a feature article service for consumer magazine and consumer preference surveys. Bonnie left the USDA to join Time-Life Books where she worked on the Gardening, Good Cook and Home Repair series, learning enough in the process to build her own barn when her family moved from Virginia to Connecticut.

Bonnie began concentrating on journalism and stock photography for equine publications in 1985. She has contributed over 400 articles to national and regional horse magazines including The Chronicle of the Horse, Horseplay, Equus, Equine Images, Practical Horseman, The Morgan Horse, Horseman's Yankee Peddler, The Northeast Equine Journal, Southwestern Horseman and others. She is a regular contributor to Horse Illustrated, Michael Plumb's Horse Journal, and Conquistador. Over 800 of her photographs have appeared between the pages and on the covers of these magazines. Continual monitoring of trends in the horse industry enables her to advise publications on industry trends and editorial planning.

Five years ago, Bonnie began doing business as Kreitler Media Services reflecting a shift toward helping businesses develop marketing materials and implement publicity plans. As part of that effort, she has placed numerous ghost-written and by-lined articles in both national and regional business-oriented publications.

Bonnie assisted with publicity for the equestrian phase of the World Special Olympics in New Haven, Connecticut, in July, 1995. Her book 50 Careers With Horses, has won awards for excellence from the Connecticut Press Club, the National Federation of Press Women and Women In Communication, Inc.

Bonnie lives in Easton, Connecticut.

Trends in the Horse Industry
Predicting the future is vital to success - and sometimes to survival - in a horse industry of the next century. I discuss the historical trends which I have researched, take a look at current demographics both inside and outside the horse industry, then make some predictions about the future. Those deciding on a career path need this information to predict where the best jobs will be. Those in an equine-related business need this information to target customers they may have missed and to understand how their business may need to change to survive in the future.

Landing that Dream Job in the Horse Industry
Geared to young people or those contemplating a career shift into the horse industry, this talk focuses on how to find that dream job in the horse industry. Not everyone can be a world-class trainer, riding instructor or veterinarian. But they can find their personal niche in the horse world. Learn how to find unusual as well as usual jobs, what employers say they want in employees, how to network, and go home with a handout full of potential job leads.

Equine Entrepreneurship:
Running a Business without Running your Bankroll
The old joke about the guy who made a small fortune in the horse industry by starting out with a big fortune and working until he was broke cuts painfully close to the truth for many equine entrepreneurs. This talk is geared to self-employed individuals in the horse industry. Too many people work hard to gain the needed horse skills to succeed in business then fail because they never learned how to run their business as a business. Discussion of how to use a business plan to start a new business or jump start an existing one, some examples of how to price services so you actually make a profit, and 10 important ways for every small business to improve cash flow are covered.

BOOKING DETAILS:

Honorarium: $350

Preferred Airport: LaGuardia Airport - New York City, NY

Bonnie Kreitler

Professional journalist, photographer and marketing communications specialist

BOOKING DETAILS:

Professional journalist, photographer and
marketing communications specialist